Reported by Aarinola Jummai
Social Media Manager,
Pandora Agency Limited.
When I packed my kit for the NECA Summit 2025, I thought I was going as a content creator, there to do what I’d always done. Capture footage, get the best angles, and make it pop online. Simple.
But by the time I left Abuja, I knew this assignment was something else entirely.
I was there representing Pandora Agency Ltd, supporting one of our clients, Mr. Tobi Adeniyi, M.D., Unilever Nigeria, as he delivered a keynote on ESG and sustainability at the NECA 2025 event.
Mr. Tobi’s keynote was compelling. He didn’t just speak from slides; he spoke with clarity, calmness, and a sense of purpose that carried weight far beyond the room.
As I watched and filmed, I realised I needed to match that same intentionality. Every visual, every caption, every post we shared afterwards needed to reflect not just what he said, but how he said it. I understood something many often overlook in our line of work: great content frames perception.
It was a big moment, the kind you plan for weeks in advance. But nothing really prepares you for what it feels like to be on the ground, live where thought leaders are presenting important and strategic information on environmental sustainability.
Beyond the Speech: Capturing What People Remember
As Mr. Tobi took the stage, I realised I was documenting a speech rooted in experience. Every second of footage, every frame we shot, and every word we later used in captions… had to reflect who he is as a leader – calm, decisive, and thoughtful. Not just what he said but how it made people feel.
It’s easy to underestimate the amount of thought that goes into creating public-facing content for high-level executives. It’s not about focusing on trends or “what’s viral,” but preserving credibility, communicating clarity, and reinforcing the story behind the brand through the use of images, clips, captions, and even hashtags.
I found myself asking questions I don’t normally ask mid-shoot:
- Does this frame match the tone of his message?
- Are we showing thought leadership, and is the perception of this angle from his audience consistent with what we have built so far in terms of perception management?
- Is the energy in this content captured here dignified enough for someone of his position?
There was a complete mindset shift, from “creator” to “strategic storyteller,” a game-changing shift we don’t see enough of these days.
What NECA Taught Me About Strategy in Content Creation
NECA Changed How I Approach Content Completely
This experience helped me grow as a strategist, a storyteller, and someone who now deeply understands what it means to create for impact, not just impressions.
At an event like NECA, things move fast. Speeches start and end abruptly. Networking happens everywhere: in lobbies, backstage, and even during car rides. As a content creator, you have to move with it, but never lose sight of the brand’s voice.
We weren’t just representing Pandora Agency Limited, but we were representing our client and, by extension, the reputation he and the brand had built. There’s no second take when it comes to perception.
So, every asset had to be intentional, clean, and authentic.
And yes, we created and took several visuals. There were the live stories and the recap reel. We created with Instagram and LinkedIn in mind. We took advantage of Instagram stories and LinkedIn articles; behind every output were questions:
- Does this align with his brand voice and
- How will this shape or change the perception of his audience?
At Pandora, every project has a plan and a strategy in place. A significant amount of time was invested in creating a plan that factored in pre-event content, the event day, and post-event content. The content creation unit ensured the strategy was thoroughly followed. I had a lot of help from the content team, which made the job easier in terms of speed and critical thinking.
Content creation is very fast-paced, more so for a live event, so it was essential that I had several pairs of eyes (from the content team) review and provide feedback before it went out. At Pandora, each team member is open to feedback and commits to excellence, a value that has shaped our approach to managing clients’ public perception.
At Pandora, we don’t just build personal brands; we manage the perception of stakeholders of the client. And that’s a different kind of responsibility.
If you are enjoying this, read also: The Importance of Branding in Marketing For Startups
Lessons I’m Taking Forward from this Content Creation Case Study
Being at NECA gave me more than just experience behind the lens. It gave me a deeper understanding of what it takes to represent a business leader in moments that define reputation properly.
Here are a few things I’m taking with me:
- Don’t just show up; study the space. Know the room, know the energy, and know how your client fits into it.
- Content isn’t enough without context. What you create and how you convey it both matter.
- Perception is in the details of how you caption a moment. Which part of a speech do you spotlight? How is the tone aligned with the values? These are the things that separate “content” from real communication.
- Real-time content must still be aligned. It’s easy to rush. But we kept it polished because our client’s credibility is the perception we’re managing.
- Events like this don’t just elevate the client, but the agency too. NECA showed me what high-level brand positioning really looks like, and I now bring that awareness into every brand I handle.
Read also: How to Create a 360 Marketing Plan in 2025
Leave a Reply