Nigerian Entrepreneur, Ade Mabo

How Nigerian Entrepreneur, Ade Mabo, Took His Business From Local To International

Reading Time: 6 minutes

Nigerian entrepreneur, Ade Mabo, is one entrepreneur who’s riding the wave, taking his local business, Beats by Dara, from a one-room operation to an international education platform!

Imagine teaching kids piano, coding, and artificial intelligence – all from the comfort of your living room!  Sounds futuristic, but for Ade Mabo, a Nigerian entrepreneur, this is his daily reality.  A recent study by Pew Research Center found that technology is now woven into the fabric of daily life, with applications from finding love to closing million-dollar deals.  

Let’s dive into his journey and see how he went from local lessons to a global classroom! And see how you can replicate the success for your business.

Inspiration from Ade Mabo

Not everyone starts with a million-dollar budget.  Ade Mabo’s story is refreshing because it proves you can launch a successful business with resourcefulness and a good idea. He started with a dream, a passion for learning, and… a N50,000 piano!  

Like many of us, Ade Mabo saw problems he wanted to fix. He saw a need for engaging education, a chance to open young minds to the exciting world of tech. But here’s the kicker: he also wanted to make a living doing it.  Enter his co-founder, Daramola, a piano wiz with an online school already up and running.  Together, they were a perfect blend – Ade Mabo’s marketing skills meeting Daramola’s musical mastery.  

Beats by Dara started with a simple melody: online piano lessons.  But as you’ll see, this dynamic duo wasn’t afraid to riff off their initial idea and turn up the volume on their impact!

Taking Action Like Ade Mabo: From Idea to Implementation

Want to take your business or ideas to the next level like Ade Mabo did? Here are some ways you can take to be as successful as this Nigerian entrepreneur.

Start small with minimal resources

Forget fancy offices and expensive equipment! Ade Mabo’s story is a masterclass in bootstrapping.  He proves you don’t need a small fortune to launch your dream.  Think of it like this: how much stuff do you already have lying around that could be your secret weapon?  Ade Mabo started Beats by Dara with just a N50,000 piano, some internet access, and a phone. That’s it!  

This shows that with a little creativity and resourcefulness, you can turn everyday items into the building blocks of your business.  So, take a look around!  Maybe that old laptop gathering dust or that musical instrument you haven’t touched in years could be the key to launching your next big idea.

Leverage the strengths of your team

Ade Mabo wasn’t a one-man band.  He knew his strengths, and more importantly, he knew where he needed help.  That’s where his co-founder, Daramola, came in.  Daramola’s talent for teaching piano was the perfect complement to Ade Mabo’s marketing and sales skills.  

This teamwork is key!  Think about the people in your life – friends, family, colleagues.  Who has a talent or skill that could supercharge your business idea?  Don’t be afraid to reach out and collaborate.  Together, you might just create something truly unbeatable (like, ahem, Beats by Dara!).

Be open to growth and expansion

Ade Mabo’s story isn’t just about starting small, it’s about being open to new possibilities!  Who knew that online piano lessons would turn into a platform for teaching kids coding and AI?  Ade Mabo wasn’t afraid to adapt his business based on new ideas.  It all started with a suggestion from his co-founder, Daramola, to expand their offerings.  Ade Mabo listened, saw the potential, and  bam! Beats by Dara transformed into a one-stop shop for tech-savvy youngsters.  

This is a golden nugget for entrepreneurs: be open to feedback and suggestions.  Listen to your team, your customers, and even those random ideas that pop into your head.  You never know what hidden gem might be waiting to be discovered!

Scaling the Business for Global Reach

Identify a niche market

In a world saturated with “me-too” products, standing out is key. Ade Mabo understood this.  Remember fidget spinners? Everyone and their grandma had one, for a hot minute.  The key to avoiding that fad fate is finding your niche.  Ade Mabo did exactly that.  He saw a gap in the market – a lack of engaging online courses that combined the creativity of music with the power of coding and AI –  especially for kids.  This niche focus proved to be a golden ticket!  

By carving out his unique space in this booming market, Ade Mabo ensured Beats by Dara wasn’t just another piano lesson in the digital sea.  So, what makes YOUR business idea different?  Find your niche and watch your venture stand out from the crowd!

Think global, but act local

The world is your oyster, they say, but sometimes it helps to start with your backyard! Ade Mabo didn’t forget his Nigerian roots while building Beats by Dara. Here’s the cool part: his team might be Nigerian, but his students are scattered across the globe –  from the UK to Canada!  This Nigerian entrepreneur understood the power of “think global, act local.” He built a strong team with local talent while keeping his eye on the international prize.  

Think about it – you can leverage the skills and resources in your own community while building something that appeals to a worldwide audience.  So, don’t be afraid to dream big, but remember, strong local roots can help your business blossom on a global scale!

Invest in professional marketing and branding

Building a business is one thing, but getting the word out and attracting customers is a whole other ball game. Ade Mabo knew this, which is why he brought in the big guns – professional marketing and branding experts.  He partnered with a top marketing brand to handle his digital marketing, and even hired an agency like Pandora Agency to tackle his indirect branding.  These collaborations helped Beats by Dara reach a wider audience and solidify its brand image.  

The takeaway here? Don’t be afraid to invest in professional help. Marketing gurus like the folks at Pandora Agency can be your secret weapon for getting noticed in a noisy online world.  So, take a page out of Ade Mabo’s playbook and consider partnering with marketing experts to take your business to the next level!  

Address challenges head-on

Running a business isn’t always sunshine and rainbows. Ade Mabo, like any Nigerian entrepreneur, faced his fair share of challenges.  Imagine teaching piano lessons over Zoom –  not exactly ideal for capturing the rich sound quality, right?  Well, Ade Mabo didn’t let this roadblock stop him.  He got creative!  Instead of Zoom, they started using WhatsApp video calls for a better audio experience.  

This is the spirit you need –  when problems pop up, don’t panic, get innovative!  Think outside the box and brainstorm solutions that might seem unconventional at first.  Poor internet connection slowing things down?  Maybe there’s a different communication tool that works better.  Time zone differences causing scheduling headaches?  Perhaps there’s a way to adjust your offerings to cater to various locations.  Remember, there’s almost always a way around roadblocks – just get creative!

The Nigerian EdTech Landscape and Opportunities

Embrace the online learning boom

Forget textbooks and crowded classrooms! The future of learning is online, and Ade Mabo saw this coming a mile away.  The pandemic definitely pushed online learning into the spotlight, but Ade Mabo knew it was a trend with staying power.  A report by the World Economic Forum showed a massive increase in online learning enrollment globally, and Ade Mabo capitalized on this perfectly.  He positioned Beats by Dara as a leader in this booming trend, offering a convenient and engaging way for kids to learn valuable skills.  

So, the message is clear: the online learning train has left the station, and there’s still room on board!  Is your business idea relevant to the online learning revolution?  If so, jump on and get ready for the ride!  This could be your ticket to reaching students all over the world, just like Beats by Dara.

Focus on the bigger picture of tech literacy

Not all tech is created equal!  Ade Mabo’s story goes beyond just teaching kids to code.  He understood that technology is a gateway to a whole world of possibilities.  Sure, coding is in high demand these days, but this Nigerian entrepreneur saw the bigger picture.  He wanted to introduce kids to the vast world of tech, sparking their curiosity and creativity from a young age.  

Think about Bill Gates or Elon Musk –  they weren’t coding whizzes in kindergarten (probably), but they were exposed to tech early on, which fueled their future innovations.  That’s the magic Ade Mabo is aiming for with Beats by Dara.  It’s not just about teaching specific skills, it’s about planting the seeds for a future generation of tech wizards!  

So, how can you incorporate this broader perspective into your own business idea?  Is there a way to use technology to empower and ignite a love for your brand in your target audience?  If you can tap into that potential, you might just be onto something revolutionary!

Conclusion and Key Takeaways

So, what can we learn from Ade Mabo’s inspiring journey?  It’s all about starting small, leveraging your strengths, and finding your niche.  According to LendingTree, 48.4% of businesses fail within five years.  But Ade Mabo’s story proves that with passion, resourcefulness, and a dash of innovation, you can turn your local hustle into a global success story.  

So, don’t wait –  the world is waiting for your next big idea!  Now get out there and make your mark on the world, Nigerian entrepreneur!

Have any questions? Please ask in the comments below. 

Want to have a private chat with us? Message us here.

1 Comment

Leave a Reply

Your email address will not be published.