Reading Time: 4 minutes If you’re a new business owner, don’t overlook the importance of having a strong brand…
Reading Time: 4 minutes The Importance of Branding in Marketing For Startups The importance of branding in marketing cannot…
Reading Time: 8 minutes Having repeat customers is crucial to every business because they represent a more profitable and sustainable revenue stream. As a business, it costs less, and guess what? They can help promote your business through word-of-mouth.
Reading Time: 5 minutes The Importance of Market Research in Understanding Consumer Behavior If you’re a business looking to…
Reading Time: 5 minutes Effective marketing is the bedrock upon which you can build trust and attract the right clients to your construction business. This becomes even more apparent in today’s competitive world, where many construction businesses adopt new technologies and sophisticated project demonstration tools for marketing purposes.
Reading Time: 6 minutes Even with the e-commerce challenges in Africa, there are possible strategies to tackle them to foster economic growth, empower businesses, and improve consumer access to goods and services.
Reading Time: 4 minutes In Nigeria, there are many growth marketing firms known for their digital marketing expertise and growth-oriented strategies. With a growing economy and an increasing emphasis on digitalisation and diversification, the demand for growth marketing firms has skyrocketed, leading to a surge in the emergence of many.
Reading Time: 4 minutes Digital marketing is transforming and reshaping SMEs around the world. It offers cost-effective strategies to build brand awareness, enhance reach, build trust, and make data-driven decisions.
Reading Time: 5 minutes Easter is a significant sales period – the perfect opportunity to increase leads and sales. As a business owner, you can make the most of Easter sales with a good marketing strategy focused on personalised offerings, sales, and themed products and services. Many consumers shop for Easter-themed products, and many families spend on food.
Reading Time: 5 minutes Businesses can build trust through educational content and localised messaging by adapting content that resonates with different cultural norms, leveraging any knowledge gap, consumers’ pain points and understanding their interest and preferences.
Reading Time: 6 minutes Integrated digital campaigns are powerful marketing strategies that use multiple channels simultaneously, such as website content, social media, paid advertising, and email, to promote a consistent message to a targeted audience and achieve specific marketing goals. We at Pandora Agency Limited adopt this strategy to ensure our client’s brand messages are uniform, making them easier for customers to recall.
Reading Time: 4 minutes The rise of the digital landscape means more businesses are opting for digital means to enhance their online presence. FMCG is transitioning from traditional marketing to digital mediums such as e-commerce, social media, and digital ads to connect with customers.
Reading Time: 4 minutes At Pandora Agency Limited, marketing isn’t just what we do – it’s who we are!…
Reading Time: 9 minutes When you see the Spotify logo, what comes to mind? Playfulness, fun, versatility, and zest…
Reading Time: 6 minutes Search engine optimization is important for professional services because it allows them to reach potential clients actively searching for their services online.
Reading Time: 6 minutes Valentine’s Day sales take place in different countries across the globe. About 59% of consumers…