Are you looking for ways to boost your brand online? We’ve got the answers!
Have you ever tried starting a business for such a long time that after you finally did, you were left with no time to celebrate only to get slapped in the face by more problems—on how to make your business known to your target audience?
So relatable, right?
Here’s the thing, have your business branded is not enough, getting your brand out there to the right audience is the most important part. And thanks to the advancement of technology, you can easily boost your brand online and get the results that you want.
Alright, let’s get on with it already!
How To Boost Your Brand Online
1. Create Quality Content
Although it may not seem like it, creating quality content will help you boost your brand online.
Imagine hearing about a brand called Gedy. Gedy is a brand that sells bicycle parts and bicycles. You’re excited to check out Gedy online but the unexpected slaps you in the face.
Gedy has a terrible website that looks like it was created in the 90’s. Their social media content also looks terrible; you’ll find poor-quality videos and images that look like it was shot from a $1 camera.
What’s even worse about Gedy is their terrible content. Their videos and copies aren’t engaging or relatable. It feels like they are marketing to themselves.
With all of that, would you still like to engage with Gedy online?
We are guessing you’ll let out a strong NO. And that’s expected.
The thing is, quality content is the bedrock of things. So, if you want to boost your brand online, the first thing you have to do is get your content right.
To quickly get the fame that your brand deserves, invest in creating content that positions your brand as an authority in your industry. For the most part, your content should share information, entertain, and guide customers.
So what Gedy could have done to attract and retain customers is to create content that resonates, educates, and guides customers. Plus, investing in quality videos, audio, images, and websites would help boost the brand’s online performance.
2. Optimize for SEO
When it comes to boosting your brand online, you have to pay attention to optimizing your content. Content optimization should be done across all platforms, including social media handles and your brand’s website.
If you miss optimizing your content, there’s every possibility that your content won’t reach anybody. And that translates to nobody knowing about your brand.
Imagine taking almost a whole day to craft amazing content only for it not to get the reach and engagement that it deserves because of poor optimization. That’s a bummer.
Social media and search engines have different ways content is optimized for them. For social media, you have to consider using relevant keywords, hashtags, and high-quality shareable content. And when it comes to optimizing your website, you have to consider keyword phrases, media, titles, headings, meta tags, and descriptions.
It can be overwhelming at first but once you’ve gotten the hang of it, everything becomes buttery smooth. Once your contents are optimized, your website will start getting traffic from search engines and your social media handles get engagement.
The most important benefit of optimizing your content is that you get to reach mostly the people who are looking for your kind of content. This makes it easier to turn your followers or website visitors into customers.
3. Spark Conversations
The first way to boost your brand online is to get people talking about it. This is not just saying, “Hey, check out my shop. It’s got all the amazing products you’ll ever need.” You need to give people a reason to talk about your brand.
To achieve that, you’ll have to find a way to spark conversations. You don’t have to be a chit-chatty person to spark conversations online. All you have to do is share something relatable to your target audience and link it to your brand.
You can start by sharing valuable content that informs, inspires, or entertains your audience.
Let’s say you have a business that’s all about selling cakes and small chops. You could create content that showcases your best works. Also, you may choose to show your baking process, teach people a new and better way to bake a cake, and have your happy clients make testimonial videos.
Some people are also great at bringing attention to their brands by going against the norm or tackling controversial topics. As a baker, you could talk about vegan substitutes or gluten-free options. Or you could also talk about the use of unconventional ingredients in baking to prove certain notions wrong.
One cheat method brands follow to spark conversations quickly is going through influencers. But, of course, that’s if you’ve got the cash. Nowadays, over 60% of brands partner with influencers to get their name out there quickly.
4. Build Relationships
Let’s say you’ve worked your magic and you’ve started getting those engagements on social media. Yay! But all that can come crashing down real quick if you don’t build relationships.
Wait a second, we don’t mean something romantic. We mean for you to stay in touch with your clients and respond to them like friends, not robots.
So don’t just rush off to make a post or pay for ads and then disappear and expect results. Or even let the influencer do all the work. Nope. You have to engage in genius interactions with your followers and turn them into customers.
These interactions can range from explaining why your products or services are better to how many days your customers may wait to get their products. And keep in mind that no question is unnecessary. You know customers, they are always right. And people can pick offence from your silence.
You’ll see positive results if you keep up with comments and messages and respond promptly and with a calming tone. Sprout Social #BrandsGetReal report shows that 70% of consumers feel more connected to brands with CEOs who are active on social media.
So what’s it gonna be? Are you going to keep ignoring those messages or reply to every one of them?
5. Showcase Your Impact
Nothing gets customers turned on more than good testimonial content. If you’ve got old customers who sing your praises behind closed doors, we think it’s time to bring them into the limelight.
People want to see how your branding is helping others solve their problems. They want to have a solid reason to pay for your services and they may likely not take your word for it.
Most people are motivated to take action towards a brand when they see others talking positively about it. You do that too. That’s why you read reviews about an app before you download it or a product before you buy it.
Do you think people wouldn’t do the same to your brand?
So whether it’s through testimonials, case studies, or impactful stories, demonstrate the positive difference your brand makes. You can do this through videos, texts, or images. But what converts most are images and videos.
Don’t know where to start? Let’s give you a hint.
Let’s say you’re a baker and have a cake brand. You could have your friends or gosh over your cake brand over a short video on social media. You can also share screenshots of a happy customer’s chat.
In all, make sure to keep it lighthearted, nothing too official or serious. Ask your friends and happy customers to be themselves and speak from the heart about how much your brand pulls through for them.
Final Words
And that’s it for the 5 ways you can boost your brand online. If you can keep to these 5 ways, you’ll surely be on your way to boosting your brand’s presence online.
To recap, keep in mind that the first step is creating content that matters. This means that the content you put out must be relatable, captivating, and of high quality. Then make sure that it is well optimized for the platform you want to put it on.
Make sure that the content you put out sparks conversations among your audience. Remember not to keep your followers or audience hanging. Reply to their comments, give them the guidance they seek, and calmly answer ALL questions.
In all, make sure you build solid relationships with your followers. That way, they would feel like family and you’ll always be the first that comes to mind.
Lastly, don’t forget to showcase the testimonials of all your happy customers. A good testimony can be a strong motivation for people who are skeptical to try out your brand.
Phew! That seems like a lot. But that’s exactly what we’re here for. At Pandora Agency, we’re all about helping brands boost their online presence and getting the target clients they deserve.
Want to make your brand known? Use this form.
Meanwhile, if you have any questions or contributions about this topic, we’d like to hear them in the comments below.
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