Reading Time: 6 minutes Even with the e-commerce challenges in Africa, there are possible strategies to tackle them to foster economic growth, empower businesses, and improve consumer access to goods and services.
Educational Content and Localized Messaging Are Key to Building Trust in African Markets
Reading Time: 5 minutes Businesses can build trust through educational content and localised messaging by adapting content that resonates with different cultural norms, leveraging any knowledge gap, consumers’ pain points and understanding their interest and preferences.
