Organisations all over the world have suffered significant losses as a result of the COVID-19 flare-up in 2021.
People’s buying habits have changed. Customers are effectively shopping online, and many businesses have gone online to stay in touch with their clients.
Previously, marketing was all about getting your name out there. In 2022, however, it will be about developing an effective brand, compelling storytelling, and measuring the success of that story.
Hence, it is no longer enough to create a brand and expect it to sell. More research and approaches are needed.
This disruption and the foreseeable growth in the marketing and digital industry in 2022 birthed PANDORA’s webinar titled: Marketing and Digital Trends That Will Define Success In 2022.
The focus will be on identifying the lessons of 2021, which will serve as the foundational trends to watch for in 2022.
Marketing in 2022 is going to require business owners who will take risks, invest in their branding, listen more intently than ever before when engaging with customers online, or face failure as competition continues to grow at unprecedented rates.
Effective marketing requires both long-term thinking and short-term quick wins, which is why effective storytelling will be even more pivotal to a company’s success than ever before.
One of the most important aspects of any digital strategy is content marketing. Content has evolved into a powerful tool for connecting with customers, engaging them, and earning their trust. Poor content can be disastrous for your business. In terms of brand image and customer sentiment toward that brand or product, it will do more harm than good.
Good content builds credibility over time, so once you’ve gained new leads, they’re more likely to purchase from you. On the other hand, if people come across low-quality information, they may lose faith in your company entirely, leading them down a different path when looking at similar items online through competitor sites.
Reasons to attend Pandora’s Marketing and Digital Trends Webinar 2022!
- Learn from industry professionals how to win as a business / brand in a crowded marketplace in 2022.
- Get informed by seasoned marketing experts.
- As a business owner, you will receive a breakdown of 2021 marketing trends, as well as their perspectives and lessons learned.
- Practical solutions for navigating and winning in the digital marketing space in 2022.
- Participants’ current marketing knowledge will be improved while they will receive new and valuable information.
- It is entirely online.
Date: Thursday January 27th, 2022.
Host: Pandora Agency
About Pandora Agency
We are a strategic creative and marketing communications firm with a goal to inspire, constantly innovate, and measure successes.
Through ongoing research and development, we offer data-driven and tried-and-true marketing strategies to our clients in a variety of sectors and industries.
Marketing, as we all know, used to be about spreading the word about a company’s name. However, it anticipates a more focused approach to developing an effective brand, key storytelling angle, and effective measurement of the success of that story in 2022.
A brand story can no longer be created with the expectation that it will simply sell.
The digital space and marketing are rapidly evolving, and businesses will need to take risks, invest in branding, and listen more intently than ever before when engaging with customers online by 2022, or risk failure as competition grows at unprecedented rates.
Please Note: Registration is required to attend this digital marketing webinar.