Some businesses do not see the need for email marketing. Some presume that it is a dead strategy, but results show that email marketing turns in more sales than most other forms of digital marketing.
To optimize your email marketing, here are two things you should note and always work with:
- Seek permission: People do not want to receive unsolicited messages. You need their permission. You can do this by asking them to sign up to receive updates, newsletters, or access to a gift (which could be a series, a video, an ebook, etc)
The trick here is to ask for permission while making an exciting offer that they can not refuse.
- Be consistent: What you said you will do is what you should do. Your Brand’s Promise. Set expectations and meet them accordingly.
If you told your subscribers to expect emails daily or weekly, live up to it, and engage them with quality content.
Doing this keeps them engaged, and remember the ultimate goal is sales. You won’t sell if you lack consistency.
This is in no way talking about straight up pitching with every email newsletter. Instead, know at what strategic times to pitch them that offer and when to simply educate. It also means that you send offers that are consistent with what your subscribers signed up for.
If you keep this in foresight as you start/progress with your email marketing, you will find it works efficiently for your business.