Marketing - Pandora Agency Ltd

Digital Marketing Trends 2025 | Insights for African SMEs

Reading Time: 4 minutes Digital marketing is transforming and reshaping SMEs around the world. It offers cost-effective strategies to build brand awareness, enhance reach, build trust, and make data-driven decisions.

Easter Sales 2025 |Is Easter a Good Time for Sales?

Reading Time: 5 minutes Easter is a significant sales period – the perfect opportunity to increase leads and sales. As a business owner, you can make the most of Easter sales with a good marketing strategy focused on personalised offerings, sales, and themed products and services. Many consumers shop for Easter-themed products, and many families spend on food.

Educational content and localized messaging image

Educational Content and Localized Messaging Are Key to Building Trust in African Markets

Reading Time: 5 minutes Businesses can build trust through educational content and localised messaging by adapting content that resonates with different cultural norms, leveraging any knowledge gap, consumers’ pain points and understanding their interest and preferences.

How to Adapt Traditional FMCG Marketing Strategy to a Digital-First Landscape

Reading Time: 4 minutes The rise of the digital landscape means more businesses are opting for digital means to enhance their online presence. FMCG is transitioning from traditional marketing to digital mediums such as e-commerce, social media, and digital ads to connect with customers.