Whether you offer product-based or service-based businesses in Nigeria or Africa, you need a platform to promote and connect with your target audience wherever they are, globally: Screen and Audio Visual Platforms (Television, digital screens and interactive screens), Audio (podcast, radio and social media), Print (newspaper, magazines and trade journals), Outdoor (billboard, poster, transit advertising), Events (Sponsorship, launch parties and guerilla marketing), Digital Platforms (search engines, websites and mobile apps) and Metaverse.
However, with the rise of divergent media platforms, there has been an increase in competition and cost for these platforms, making it increasingly important to understand how to use them to promote your brand effectively.
As a business owner or marketing professional, you want to maximise brand effectiveness and reach the broadest possible audience. To do this, you must understand the power of global media and how it can increase your visibility and gain more potential customers. In this article, we explored the process of efficiently selecting the best media platforms for your business and the importance of PANDORA’s global media relations.
Selecting the best media platforms that suit your brand objectives and values requires insider information, making media relations an essential part of any successful marketing strategy. It’s building relationships with the media to ensure your core target audience hears your company’s message at the right time and in the right frame of thought. With the right media relations strategy, you can reach new audiences with your brand message and increase brand awareness.
To achieve these, it’s crucial to understand how media relations work and what tactics you can use to strengthen your media relations efforts. Here is the process to get you started:
Research your target audience with the media platforms
Understanding the target audience and the media landscape is the key to creating compelling messages. What is your target audience’s pain point? What solution does your business provide to your target audience? Which platform does your audience visit? Is your product for the selected few?
Your answers to the above will help you know your customers and how best to reach them. It’s crucial to establish a media relations strategy, starting with research.
Know your business’s position, products, and services.
Knowing your company’s position, products, and services is essential when communicating with the media. This knowledge will help you devise the right media strategy that keeps your company or organisation at the forefront of the public’s mind, which will ultimately help your business grow.
Consider media reach, credibility and values.
Media strengths, weaknesses, and opportunities have much to do with the exposure your business requires in the marketplace. Compare and contrast media reach and nature before subscribing or settling for a media platform to promote your business.
Develop your message and deliver it effectively.
Leverage the service of a public relations professional or marketer to craft and deliver messages to the appropriate audiences. The quality of your message and how you deliver it will significantly impact your brand.
Brand messaging is not simply about distributing press releases or issuing statements – it’s about building relationships, managing reputation, and creating trust with the public.
You must inform your employees, customers, and other vital stakeholders when your business changes or updates. This message would notify your target audience about your product and service changes. By staying in touch with your audience and updating them whenever necessary, you can help keep your company’s reputation positive and help build trust with your audience.
Conclusively, to be successful with media relations and publicity, it is essential to follow the trends in media and communication. A powerful presence on global media will help your business reach more people and increase brand awareness. Media relations and corporate communications are all critical tools for maximising brand effectiveness in the global market. At PANDORA, we help businesses develop an effective strategy for each media platform and connect you with the right platforms for a successful public relations and marketing campaign. When you subscribe to our global media relations, we conduct research and other processes to ensure that your brand reaches its full potential globally.