We at PANDORA Agency internalised the brand story, establishing the brand pain points and potentials through questionnaires, focused groups, and product benefits sampling. We reviewed the ZIROOPAY point-of-sales competitors in the Nigerian market and established the brand’s unique selling propositions. These are pivotal in our propositions for the brand – brand development, media features, social media management, and field marketing.
In less than 5 months, we have increased the awareness and acceptance level of the ZIROOPAY brand, targeting SMEs processing NGN 5 Million per month and retailers processing NGN 1 Million monthly.
Transaction volumes on the point of sales begin to increase in Q3, leading up to Q4, which is the best quarter of the year.