As Low as $500 Per Campaign
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Meet them where their attention truly lives: their living room.
Run your ads on TV and get 30 second views, instead of 3.
Why Smart Brands Are Signing Up
Reach premium audiences
CTV household penetration is high, with over 80% of US households having at least one connected TV device.
Target by location, interest, or device
Reach specific audience segments more effectively.
Higher engagement than social.
CTV ads are often non-skippable.
Measurable ROI
Get a 30% higher ROI compared to other advertising channels.
You Can Get Featured on TV Tomorrow
What is Connected TV?
Connected TV, often called CTV, refers to any television that connects to the internet and allows viewers to stream content beyond traditional cable or satellite TV. This includes Smart TVs as well as devices like Roku, Amazon Fire TV, Apple TV, and gaming consoles like Xbox or PlayStation that enable internet streaming on regular TVs.
In simple terms, Connected TV gives viewers access to on-demand content from popular platforms such as Hulu, Paramount+, and more, all from the comfort of their living rooms. With millions of households now choosing streaming over cable, CTV has quickly become the future of how people consume video entertainment.
What is Connected TV Advertising?
Connected TV advertising is the placement of video ads within streaming platforms and apps that viewers access through their internet-connected TVs or devices. Unlike traditional TV ads that broadcast to broad, general audiences, CTV ads allow businesses to target specific viewers based on demographics, interests, and even location.
What makes CTV advertising powerful is its combination of premium content and digital precision. Your ads can appear during shows, movies, live sports, or news programs on major platforms like Hulu, Paramount+, or Roku, similar to traditional TV but with the targeting capabilities of online advertising.
Importantly, with CTV, advertisers can track impressions, engagement, and conversions, making it easy to measure results and return on investment.
Connected TV Examples
Platforms under Pandora Agency’s CTV service:
Entertainment & Shows: Frasier, The Big Bang Theory, Key & Peele, Yellowstone, Star Trek, Survivor, South Park, RuPaul’s Drag Race
Sports: The Masters, NCAA March Madness, PGA Tour.
Reality & Pop Culture: MTV Video Music Awards, The Amazing Race, Big Brother, The Family Stallone, Jersey Shore.
Live Events & News: 60 Minutes, The Late Show with Stephen Colbert, ET Live, Behind the Music.
Kids & Family: Teenage Mutant Ninja Turtles, Ghosts.
Movies & Originals: Halo, Mean Girls, 1923, 1883, Tulsa King
These are just a snapshot. Your ads can appear across high-demand platforms accessed by millions of viewers globally, including in African diaspora communities across the US and eligible markets in Africa.
How to Launch Your Brand on Connected TV In Three Simple Steps
1. Set Your Budget
Start your Connected TV journey with as little as $500 per campaign. Whether you’re testing the waters or ready to scale, we work with your goals and your pocket.
2. Pick Your Perfect Audience
Decide exactly who should see your ad. Target by location, interests, language, and household type. It’s your audience, your way.
3. Share Your Campaign Creative
Once your campaign is ready, we place your ads on premium CTV platforms like DirecTV, Roku, Paramount+, and more, targeting based on location, interests, or behaviour.